Sergio Agüero had, until now, a clause of 36 million euros. After a trip to Argentina Miguel Angel Gil-in November-and the signing of the documents in recent days, the Kun now costs $ 55 million. It said the agreement that Atletico Madrid has closed with IMG, the company that represents the player, and with his family. In addition, the club keeps 50% of the image rights of footballer.

So what Agüero wins? The contract maintains its duration ends in 2012 - and tab for the increase is mild, holding among the three best paid in the template along with Forlán and Simao-in this group are also Maxi Rodriguez and Leo Franco. The benefit to the Kun lies in advertising revenues.

Today, Agüero enjoys a unique sponsorship agreement with Nike, sources close to the company sportswear materialize at 500,000 euros annually. Now, by sharing rights with Atletico, the player could see that figure multiplied by four. The club think seven or eight contracts with several brands of first level which would give the player-and-Athletic extra revenues close to two million euros. "It is our bet in recent years. Young players and a lot of projection," explains Enrique Cerezo, the president.

The awards accumulated by Agüero this year - the Golden Boy and the best player of the last World sub20-places him among adolescents icons of world football, "a candy for multinationals", insisting the Athletic. The maneuver is the opposite of that in its day the Atletico made with Fernando Torres. El Niño had a clause 90 million, and less than a year before leaving Liverpool, the two sides reached an agreement to rebajarla until finally the 36-between fixed and variable-paid English team last summer.

Today, Calderon has not reached any firm offer by Agüero, but increasing the penalty made public on Thursday ensures a strong position to the club on the day that the Argentine decides to leave, if that happens. Something that seek to avoid at all costs by providing the boy everything has called since he came to Madrid, creándole even a circle of friends in the city almost all of them linked to the club.

I feel at home

"I am delighted with this agreement. Ever since I arrived, Atletico has been very good to me and my family. The truth is that I feel at home. Hobby is much like that of Argentine and has helped me a lot, making that any easier since my arrival, "said Agüero on the official website of the entity.

The striker lives his second campaign in the rojiblanco team, "a big club". "The Atletico Madrid has great players, most international, and I want to be here for many years and help that very soon we can achieve something important," he explained.

"Everything I was going well. I got adapt quickly to the Spanish League, colleagues and the city. Growth My I owe the club, because I helped at all times to my adaptation was quick and easy, but I thank the behaviour of my colleagues that my performance has grown, "he concluded.